We transformed A Taste of Colorado, a longstanding event known for its celebration of local culinary and cultural diversity. When the pandemic halted the event, it presented a unique opportunity to reimagine and modernize the festival. We led the redesign effort, focusing on creating a safer and healthier experience while staying true to the festival’s vibrant spirit. The rebranding process involved updating visual elements and streamlining event logistics to adapt to the new climate. The revitalized event successfully combined innovation with tradition, ensuring a meaningful and secure gathering for the community.